Have you ever looked around your house and ask, “why did I buy that?”. Or come out of a shop with a new powertool and later thought, “what was I thinking?”. Chances are you have fallen prey to clever sales marketing and product placement. I think we have all fallen prey to these moments of post purchase regret. With a growing range of products now available, the marketing is only getting more pronounced and difficult to avoid.

With Christmas fast approaching, I thought it would be a good time to […..]